PXrple Brand is a modern denim label founded by Luke Cosby and Rob Lo around 2017–2018. The goal was to merge luxury fashion aesthetics with everyday accessibility, taking inspiration from vintage and utilitarian designs. PXrple focuses heavily on innovation in fit, fabric, and design, positioning itself as a premium-yet-reachable brand in the denim and streetwear space.

• Founding & Philosophy
  PXrple Brand was co-founded by Luke Cosby and Rob Lo, with the vision of delivering stylish, high-quality denim without the traditional designer price tag. Luke Cosby’s expertise in brand-building helped shape PXrple’s strong identity.

• Design Ethos
  The line blends denim and streetwear aesthetics, featuring distressed finishes, bleached washes, and patchwork effects. Each piece carries a vintage-inspired craftsmanship while incorporating modern tailoring.

• Cult Following & Celebrity Influence
  PXrple has developed a devoted following, especially in music and street culture. Its jeans are worn by artists such as Kid Cudi, Gunna, Polo G, and The Kid Laroi.

• Production & Quality
  PXrple emphasizes premium stretch denim, artisanal washes, and unique detailing like hidden rivets, bar-tack stitching, leather patches, and button flies. The craftsmanship ensures comfort and durability.

• Signature Fit (P001 Skinny)
  The most recognized jean is the P001 Skinny, known for a low-rise, tapered silhouette with narrow stackable hems. It features reinforced belt loops, lined pockets, vintage-style hardware, and detailed finishing touches.

• Physical Presence & Immersive Spaces
  PXrple expanded into physical experiences with a 10,000-square-foot SoHo HQ and lounge in New York City, and plans to open a concept store in SoHo. These spaces are designed to be more than retail—they’re immersive lifestyle environments